HIPA
Services
Cinema
Online
Client
HIPA
Location
UAE
Year
2015
Credits
Creative Director
Copywriter
Info
The Hamdan International Photography Award is Dubai's appreciation for the photographers who live and breathe their craft. The ones who'll trek through blizzards at dawn, wade through monsoons at dusk, or perch precariously on clifftops just to capture that single, perfect moment. HIPA’s challenge: create a cinema and online film that would resonate far beyond Dubai's shores. Something that wouldn't just increase entries, but would speak directly to photographers across continents. They wanted to showcase their grand prize, but more importantly, they wanted to celebrate the spirit of photography itself and invite the world's most passionate image-makers to be part of something truly special.
Result: The campaign transformed HIPA from a regional newcomer into the world's richest photography competition and its most coveted award. Now it's more than a competition; it's a global community and a lifelong resource for photographers everywhere.
