Educate Against Hate
Services
Branding
Client
HM Government
Location
UK
Credits
Creative Lead
Copywriter
The internet can be a breeding ground for hate. 'Educate Against Hate' gave parents, teachers and school leaders the weapons to fight back. Users shaped content around their own fears and classrooms. Posters and direct mail kept the conversation alive, pulling people back for answers. When extremism came for children online, adults were ready.
Result: Over 3m organic reach without paid media. 135,659 people turned to the portal. Nearly 9,500 stood up on social media. 4,900 followers. In total, the campaign reached over 26.5 million people and won at Cannes and numerous other international awards.
