Educate Against Hate

The internet can be a breeding ground for hate. 'Educate Against Hate' gave parents, teachers and school leaders the weapons to fight back. Users shaped content around their own fears and classrooms. Posters and direct mail kept the conversation alive, pulling people back for answers. When extremism came for children online, adults were ready. RESULT: In the first few weeks, the campaign achieved 3+ million organic reach - without paid media. 135,659 people turned to the portal, clicking through 384,915 pages. Nearly 9,500 stood up on social media. And almost 4,900 became followers. In total, the campaign reached over 26.5 million people, and it also won at Cannes and numerous other international awards