NSPCC

Child abuse takes many forms and can devastate any child, anywhere. Research shows that many abused children later become abusers themselves. This poster forced viewers to sit with the uncomfortable truth and the chilling statistic that 30% of abused children become abusers. The image of an innocent child with rough adult hands, viscerally illustrates how abuse scars generations. But there is hope. The NSPCC's vital work is helping to break this devastating cycle.