Info
About
Award-winning Creative Director with 25+ years' experience transforming some of the world's leading brands. I build teams that thrive under pressure and mentor the next generation of disruptors, inventors, and leaders who refuse to settle for good enough.
Bold storytelling. Uncompromising craft. Brand stewardship that protects and propels. Leadership that elevates. Measurable growth driven by a relentless pursuit for better.
That's my signature.
Award-winning Creative Director with 25+ years' experience transforming some of the world's leading brands. I build teams that thrive under pressure and mentor the next generation of disruptors, inventors, and leaders who refuse to settle for good enough.
Bold storytelling. Uncompromising craft. Brand stewardship that protects and propels. Leadership that elevates. Measurable growth driven by a relentless pursuit of better.
That's my signature.
Career
(2021 - Present) Freelance Creative Director, Various
(2019 - 2021) Freelance Creative Director, McCann (UK)
(2017 - 2019) Creative Director, The Marketing Practice (UK)
(2015 - 2017) Head of Copy/CD, Breakthrough Media (UK)
(2014 - 2015) Head of Copy/CD, M&C Saatchi (UAE)
(2012 - 2014) Head of Copy/ACD, Saatchi & Saatchi (UAE)
ADDITIONAL EXPERIENCE:
Creative Director - VMLY&R (UAE)
Creative Lead – Gravity Global (UK)
Head of Copy - The Brand Union (UAE)
Freelance Writer - JWT (UAE)
Freelance Creative – Mother/OnDigital (UK)
Senior Copywriter – DDB (AUS)
Senior Copywriter – APL (UK)
Senior Copywriter – LOWE (UK)
Senior Copywriter – Havas (UK)
Copywriter – DMB&B (UK)
Info
ABOUT
Award-winning Creative Director with 25+ years' experience transforming some of the world's leading brands. I build teams that thrive under pressure and mentor the next generation of disruptors, inventors, and leaders who refuse to settle for good enough.
Bold storytelling. Uncompromising craft. Brand stewardship that protects and propels. Leadership that elevates. Measurable growth driven by a relentless pursuit of better.
That's my signature.
CAREER
(2021 - Present) Freelance Creative Director, Various
(2019 - 2021) Freelance Creative Director, McCann (UK)
(2017 - 2019) Creative Director, The Marketing Practice (UK)
(2015 - 2017) Head of Copy/CD, Breakthrough Media (UK)
(2014 - 2015) Head of Copy/CD, M&C Saatchi (UAE)
(2012 - 2014) Head of Copy/ACD, Saatchi & Saatchi (UAE
ADDITIONAL EXPERIENCE:
Creative Director - VMLY&R (UAE)
Creative Lead – Gravity Global (UK)
Head of Copy - The Brand Union (UAE)
Freelance Writer - JWT (UAE)
Freelance Creative – Mother/OnDigital (UK)
Senior Copywriter – DDB (AUS)
Senior Copywriter – APL (UK)
Senior Copywriter – LOWE (UK)
Senior Copywriter – Havas (UK)
Copywriter – DMB&B (UK)
AWARDS
Currently ranked No.1 Copywriter - Creative Pool
GOLD
Creative Pool - Print - Bose 'Hear it the way they did'
GOLD
Serbian Festival of Creativity & Communications - Best Integrated Campaign - Transport and Tourism - Air Serbia 'New Wings of Europe'
GOLD
Serbian Festival of Creativity & Communications - Campaign that promotes the Serbian marketing profession abroad - Air Serbia 'New Wings of Europe'
SILVER
Campaign Poster, UK Gov, Drink Drive 'Eyes'
SILVER
Dubai Lynx - Design & Branding 'Kizad'
SILVER
Graphis - Design Annual - Print - UK Gov 'Educate Against Hate'
BRONZE
Cannes Lion - Design - UK Gov 'Educate Against Hate'
BRONZE
British Arrows - UK Gov - Drink Drive 'Eyes'
BRONZE
LIA - Radio - Royal Mail 'Valentine's Day'
BRONZE
Dubai Lynx - Design - Corporate Identity 'Mauzan'
BEST IN BOOK
Creative Review - Digital (Websites) - UK Gov 'Educate Against Hate'
SITE OF THE DAY
AWWWARDS - UK Gov 'Educate Against Hate'
MERIT
'Graphis - Design Annual - Print - UK Gov 'Educate Against Hate'
MERIT
Graphis - Design Annual - Print & Websites - UK Gov 'Educate Against Hate'
MERIT
Graphis - Poster Annual - Print - UK Gov 'Educate Against Hate'
MERIT
Graphis - Design Annual - Print - Football for Peace 'Uniting the world & creating dialogue'
FINALIST
Art Director’s Club of New York - Commercial - UK Gov - Drink Drive 'Eyes'
SHORTLIST
Creative Pool - Alzheimer's Society 'Error & Wheel'
SHORTLIST
Design Week - Website Design - UK Gov 'Educate Against Hate
(2017 - 2019) Junior Designer at Estudio 74
(2019 - 2021) Brand Designer at Casa Taller
(2021 – 2023) Lead Designer at Forma.mx
(2023 – now) Independent Brand Designer
Client Experience
FMCG:
Nike, P&G, Arla, Kraft, Tesco, Cadbury, Danone, Alberta Culver, McDonald's, Nestle, IKEA, Hovis, Thorntons, Rowntrees, Burger King, Reckitt Benckiser, COOP, Unilever, Aunt Bessies, Mars, Anheuser-Busch (Budweiser), Daily & Sunday Telegraph, Bachelors, Johnson & Johnson, St. Ivel, Bird's Eye Foods, Hasbro
AUTOMOTIVE:
Lotus, Fiat, Citroen, Peugeot, Triumph Motorcycles, Vauxhall Cars, Bentley, VWFS, Rover
BANKING & FINANCE:
Santander, Natwest, Al Hilal, HSBC, ADBC, St. George, Cahoot, PagoFX, BACS, Allica Bank
B2B:
Amazon, O2, Microsoft, Salesforce, GenPact, DXC, SAS, Sage
HEALTHCARE:
Locobase, Nurofen, Nicorette, Alcon, Bayer
ELECTRONICS:
Sharp, Roberts Radios, Phillips
LUXURY:
Sunseeker Yachts, Monitor Audio, Mall of the Emirates, Jumeirah Group, Mont Blanc, Burj Khalifa
AIRLINE & TRAVEL:
Etihad Airways, Flydubai, British Midland, Continental Airlines, Airbus, Cosmos Holidays, Travelodge, Haven, Radisson Edwardian, SeaFrance
BROADCAST:
BBC, Sky
TELECOMS:
Vodafone, Nokia, O2
PUBLIC SECTORS:
UK, Australian and Dubai Governments, Transport for London, Dept of Transport (UK), Dept of Employment (UK), Dept of Education (UK)
CHARITY:
Action on Addiction, Alzheimer's Society, NSPCC, Cancer Research
GLOBAL MASTER PLANNING & INVESTMENT:
Limitless, Dubai Group, Saraya, Sorouh, Tatweer, Jumeirah Group
Awards & Recognition
Currently ranked No.1 Copywriter - Creative Pool
GOLD
Creative Pool - Print - Bose 'Hear it the way they did'
GOLD
Serbian Festival of Creativity & Communications - Best Integrated Campaign - Transport and Tourism - Air Serbia 'New Wings of Europe'
GOLD
Serbian Festival of Creativity & Communications - Campaign that promotes the Serbian marketing profession abroad - Air Serbia 'New Wings of Europe'
SILVER
Campaign Poster, UK Gov, Drink Drive 'Eyes'
SILVER
Dubai Lynx - Design & Branding 'Kizad'
SILVER
Graphis - Design Annual - Print - UK Gov 'Educate Against Hate'
BRONZE
Cannes Lion - Design - UK Gov 'Educate Against Hate'
BRONZE
British Arrows - UK Gov - Drink Drive 'Eyes'
BRONZE
LIA - Radio - Royal Mail 'Valentine's Day'
BRONZE
Dubai Lynx - Design - Corporate Identity 'Mauzan'
BEST IN BOOK
Creative Review - Digital (Websites) - UK Gov 'Educate Against Hate'
SITE OF THE DAY
AWWWARDS - UK Gov 'Educate Against Hate'
MERIT
Graphis - Design Annual - Print - UK Gov 'Educate Against Hate'
MERIT
Graphis - Design Annual - Print & Websites - UK Gov 'Educate Against Hate'
MERIT
Graphis - Poster Annual - Print - UK Gov 'Educate Against Hate'
MERIT
Graphis - Design Annual - Print - Football for Peace 'Uniting the world & creating dialogue'
FINALIST
Art Director’s Club of New York - Commercial - UK Gov - Drink Drive 'Eyes'
SHORTLIST
Creative Pool - Alzheimer's Society 'Error & Wheel'
SHORTLIST
Design Week - Website Design - UK Gov 'Educate Against Hate'
