O2

"We Get People" was a major marketing campaign for O2 Business that highlighted their focus on human needs, not just tech, by providing flexible mobile, connectivity, and support solutions to help businesses empower their employees and customers, making technology work for people's creativity and ambition. The campaign, which included a launch video, press, digital, OOH, social media, partnerships, and live events, emphasised understanding customer challenges through O2's retail heritage and delivering tailored solutions for different business sizes, from small firms to large enterprises. It not only demonstrated that O2 understood people's lives but also changed perceptions, helping to deliver £42m in the pipeline.