King Maker

Freelance creative directors don't get a brand budget, a media plan, or a client to sell the work in for them. So I built my own campaign, wrote the strategy myself, and put it out on LinkedIn to do the thing all good advertising should do - get noticed, get remembered, get a reply. Different tones, same objective. All ran as organic LinkedIn posts, posted without an agency behind them; all did what self-promotion is meant to do: start conversations that turned into actual work.