Football for Peace
Services
Branding
Client
Football for Peace
Location
UK
Year
2018
Credits
Creative Director
Copywriter
Info
Millions live on the margins. Stereotyped. Misunderstood. Silenced.The charity organisation, Football for Peace, steps into the void where dialogue has collapsed. Working with governments, federations, and communities, they use football to bridge divides and rebuild understanding in fractured places.The sales brochure tells their story through successful initiatives across the world. Inspired by Andrew Edwards' 'All Together Now' sculpture that captures the WW1 Christmas Day truce, it echoes a powerful truth: even enemies can find common ground.Inside, collectable Panini-style stickers feature legends like Pelé and Ronaldinho—the faces of Football for Peace's international team, proving the beautiful game belongs to everyone.








