Evija

FOR OVER 70 YEARS, LOTUS HAS BEEN AN ICONIC BRITISH BRAND, SEEN BY ENTHUSIASTS AS THE ‘PUREST’ SPORTS CAR IN THE WORLD. WITH NEW AMBITIONS, THE BRAND SOUGHT TO BROADEN ITS APPEAL TO A MORE LUXURY AUDIENCE TO STIMULATE SALES OF ITS EXISTING RANGE, AS WELL AS THE NEW CARS IN THE PIPELINE, PARTICULARLY THE £ 1.6 MILLION HYPERCAR, EVIJA. EMBRACING THE PHILOSOPHY OF THE FOUNDER, COLIN CHAPMAN, THE MAVERICK CHARACTER OF THE BRAND WAS EMBEDDED INTO A NEW VISION/MISSION STATEMENT, AS WELL AS OOH, SHANGHAI MOTOR SHOW FILMS, THE WEBSITE, ‘DAZZLES’, AND STAND DESIGNS, ALONGSIDE ACTIVITY ON SOCIAL MEDIA PLATFORMS. FOR ONE REASON ONLY - FOR THE DRIVERS. RESULTS: AFTER JUST A FEW MONTHS, THE ENTIRE INITIAL PRODUCTION RUN FOR 2020 WAS SOLD, DESPITE A £2M PRICE TAG.