Etihad Airways
Services
Integrated
Client
Etihad Airways
Location
UAE
Year
2015
Credits
Creative Director
Copywriter
Info
Etihad Airways has never played by the rules. In 2014, the World's Leading Airline unveiled a rebrand that would change everything. 'Flying Reimagined' wasn't just a tagline, it was a promise. From revolutionary aircraft livery to The Residence, the sky's only three-room luxury suite, every detail dared passengers to expect more. To embody this vision, they chose Nicole Kidman. Her elegance, intelligence, and originality mirrored the brand's soul perfectly. The message was unmistakable: the boundaries of air travel no longer exist.








