Etihad Airways

Flying Reimagined

Flying Reimagined

Services

Integrated

Client

Etihad Airways

Location

UAE

Year

2015

Credits

Creative Director
Copywriter

Info

Etihad Airways has never played by the rules. In 2014, the World's Leading Airline unveiled a rebrand that would change everything. 'Flying Reimagined' wasn't just a tagline, it was a promise. From revolutionary aircraft livery to The Residence, the sky's only three-room luxury suite, every detail dared passengers to expect more. To embody this vision, they chose Nicole Kidman. Her elegance, intelligence, and originality mirrored the brand's soul perfectly. The message was unmistakable: the boundaries of air travel no longer exist.

©2025

©2025