Cadbury

This playful advert follows the unlikely journey of an ordinary tyre fitter as he rockets to stardom, fuelled entirely by the mental and physical buzz of Cadbury Boost with guarana, giving him what can only be described as a thoroughly unfair advantage. The campaign was brilliantly backed up by a series of radio spots voiced by character actor Alan Ford, whose gloriously gravelly Cockney tones are recognised from Guy Ritchie's gangster classics 'Snatch' and 'Lock, Stock and Two Smoking Barrels'.